Ceedo Announces Ceedo Enterprise for Citrix XenApp — August 2008

This page restores a dated corporate announcement. On August 5, 2008, Ceedo Technologies issued a press release over the Marketwire wire service announcing Ceedo Enterprise for Citrix XenApp. Everything below describes that 2008 announcement in its own period context. Nothing here describes a currently available or supported product, and the pricing, availability and contact details recorded below are historical.

For the broader product story — how the Citrix integration evolved across later releases — see the full Ceedo for Citrix product history. This page stays with the announcement itself: what was said, when, and what it meant at the time.

The announcement of record

The release carried the dateline ROSH-HAAYIN, ISRAEL — (Marketwire — August 5, 2008). Its headline read: "Ceedo Announces Ceedo Enterprise(TM) for Citrix XenApp(TM), a Solution That Enables Instant Access to Citrix Applications From Any PC Without Installation." A subhead added that Ceedo virtualizes and packages the Citrix XenApp client on Ceedo Enterprise, making it easier for users of Citrix application delivery infrastructure to reach their applications.

Ceedo described itself in the opening line as a provider of application virtualization solutions and a new member of the Citrix Ready program. The announced product gave organizations already running XenApp — a product Citrix had rebranded from Citrix Presentation Server earlier in 2008 — a way to reach hosted applications from any Windows PC without installing client software and without administrative rights on the host.

Two archived URLs for the same release

The announcement survives at two distinct paths on Ceedo's own site, which matters for anyone trying to cite it. The original lived under /company/ and is captured as aug-05-2008-ceedo-announces-ceedo-enterprise-for-citrix-xenapp.html in September 2008. Ceedo later reorganized its newsroom, and the same file appears under /press-room/ in a December 2010 capture. The body text is identical between the two; only the surrounding site navigation and copyright year differ. Both variants exist in the Wayback Machine, and both are cited at the end of this page.

Ceedo Enterprise: the product being extended

The Citrix announcement was not a standalone product launch so much as a packaged configuration of an existing one. Ceedo Enterprise had been announced roughly two months earlier, on June 3, 2008, also over Marketwire and also from Rosh-Haayin. That earlier release positioned Ceedo Enterprise as a way for IT administrators to create, deploy and remotely manage desktop workspace environments, and highlighted a Setup Virtualization Engine that used an application's ordinary setup files rather than a conventional packaging step.

The August release restated that foundation: Ceedo Enterprise let organizations build customized virtual workspaces of standard Windows applications and run them without installation or administrative rights on any Windows PC. Those workspaces could be placed on a webpage, a folder on a PC, a network drive or a portable storage device, and could be controlled through a remote management system — the Ceedo Client Management System (CCMS), named in the company boilerplate.

Citrix XenApp in 2008

Period context matters here. Citrix had renamed Presentation Server to XenApp during 2008, aligning it with the XenServer and XenDesktop naming that followed the XenSource acquisition. The August 5 release explicitly parenthesizes the old name — XenApp "(formerly Citrix Presentation Server)" — because many readers still knew the product by its previous branding. XenApp 5 arrived later in 2008; the Ceedo release does not name a XenApp version number anywhere, so no version claim should be attributed to it.

Nor does the 2008 text use the term Citrix Receiver. It refers throughout to the "XenApp Plugin for hosted applications." Ceedo's own contemporaneous solution page was blunter still, describing the target as the Citrix XenApp client, "formerly Presentation Server Client or ICA Client." Receiver branding appears on Ceedo's Citrix pages only in later years — Ceedo's 2012 product page for Ceedo for Citrix describes a built-in Citrix Receiver alongside two-factor authentication middleware and a sandboxed browser. That authentication story belongs to the later product, not to the August 2008 announcement, which mentions no PKI or 2FA components at all.

The problem the integration addressed

The scenario the release built its case on is the unmanaged computer. A XenApp deployment could serve applications centrally, but a user still needed the client component on whatever machine they sat down at — and installing it required rights that a hotel business center, an internet café, a campus PC lab or a contractor's own laptop would not grant.

Ceedo's answer, as described in the release, ran two ways. IT administrators could use Ceedo to launch XenApp directly from a webpage, giving a user access from any PC. Alternatively, a user could carry the XenApp plugin inside a Ceedo Enterprise workspace on a portable storage device, plug it into any PC, and get access without installing software on the host and without administrative rights. The release named locked-down enterprise PCs, internet cafés and hotel business centers as the intended situations — the remote-worker and contractor cases that a portable Citrix workspace was meant to cover.

Key benefits as the release listed them

The announcement enumerated five benefits. Paraphrased from the original marketing copy:

• Full application portability — the XenApp plugin was made available on any PC with no software installation.
• No administrative rights — the solution was described as executing fully in user mode, so it could be used on locked-down PCs, in internet cafés, hotel business centers, or a campus PC farm.
• Enhanced usability — applications delivered via XenApp were presented as large icons on a moveable Ceedo Menu Bar, and a single click launched the chosen application.
• Customized workspace — users could add their own client applications and plug-ins to the Ceedo Enterprise environment without administrator involvement, and those would appear alongside XenApp wherever the portable drive was plugged in. Elsewhere in the release, WinAmp, Skype and Firefox are given as examples.
• Seamless migration — the solution was stated as supported on Windows 2000, XP, 2003 and Vista.

That operating-system list is the closest thing the release offers to a supported-versions statement, and it is a statement about the Windows hosts, not about XenApp server releases.

Who spoke, and who did not

The release contains exactly one attributed statement, from Opher Dubrovsky, VP Marketing and Business Development at Ceedo. He said Ceedo's approach to application virtualization lets IT administrators "streamline Citrix deployments, and offer more flexibility to employees", and went on to argue that availability of Citrix environments became simpler and possible in any location without installation issues. The same title appears for Dubrovsky in Ceedo's June 3, 2008 Ceedo Enterprise launch release, which corroborates it.

There is no quotation from any Citrix executive or spokesperson in this release. Citrix's presence in the text is limited to the Citrix Ready boilerplate and the trademark disclaimer. Any account of this announcement that supplies a Citrix quote is supplying something that is not in the source.

The Ceedo-hosted copies of the release also carry no media contact block. Ceedo's June 2008 Marketwire release listed Stacy Clapp of Vendeloo Incorporated as media contact, which indicates the agency handling Ceedo's wire distribution that year, but that contact line cannot be attributed to the August 5 release itself.

Pricing and availability as announced

The release stated the product was available today — that is, as of August 5, 2008 — at $89 per seat, perpetual license, with discounts available for large volume purchases. That figure matches the $89 per-seat perpetual price quoted for Ceedo Enterprise clients in the June 2008 launch release. An evaluation version was offered for download at ceedo.com/solutions/citrix/; Ceedo's 2008 solution page there advertised a 45-day USB evaluation and, separately, a free license offer for Citrix employees. None of these offers is live today.

What Citrix Ready actually verified

This deserves stating plainly, because it is the most commonly overstated part of the announcement. The release says compatibility of the XenApp Plugin for hosted applications with Ceedo's application virtualization technology was demonstrated through a testing program established by Citrix, and the Citrix Ready boilerplate describes products that have "completed verification testing," providing confidence in joint solution compatibility.

Citrix Ready verified compatibility — that the two products worked together. It did not audit, endorse or certify Ceedo's broader claims about security, isolation or footprint. The program was a partner-ecosystem compatibility badge, described at citrixready.com at the time.

Equally worth stating: this was an integration partnership only. Citrix did not own, acquire, invest in or develop Ceedo. Ceedo Technologies remained an independent Israeli company, and the release's own trademark disclaimer keeps the two sets of marks firmly separate — Citrix, XenApp, Citrix Ready and Citrix Presentation Server as Citrix Systems marks; Ceedo and Ceedo Enterprise as marks of Ceedo Technologies (2005) Ltd.

Reading the 2008 vocabulary carefully

Terms like "zero install," "zero footprint" and "secure access" run through Ceedo's Citrix materials of this era. They are vendor claims from 2008 marketing copy, not independently verified properties. The August 5 release itself is relatively restrained — it claims no installation on the host and no administrative rights, which are specific and testable assertions — but the surrounding product pages reach further, and the stronger "leaves no trace behind" language belongs to later Ceedo for Citrix material. Read against modern endpoint-security expectations, none of these should be taken as a security guarantee.

Why the announcement mattered

The August 2008 release marks the formal start of a Ceedo–Citrix relationship that outlasted the announcement by years. It arrived at a moment when application delivery, USB-borne workspaces and "work from any PC" were converging commercially, and it framed the last-mile client as the friction point rather than the server infrastructure. Ceedo kept building on that framing: by 2012 the offering had been renamed Ceedo for Citrix and had absorbed two-factor authentication middleware, a sandboxed browser and a bundled Citrix Receiver, managed from the cloud. The 2008 announcement is where that line begins.

Frequently Asked Questions

What exactly was announced on August 5, 2008?

Ceedo announced the availability of Ceedo Enterprise for Citrix XenApp, a packaged configuration of Ceedo Enterprise that virtualized the Citrix XenApp client so it could be launched from a webpage or carried on a portable device and run on any Windows PC without installation or administrative rights.

Which wire service carried the release?

Marketwire. The dateline reads "ROSH-HAAYIN, ISRAEL — (Marketwire — August 5, 2008)."

Did a Citrix executive comment in the release?

No. The only attributed statement is from Opher Dubrovsky, VP Marketing and Business Development at Ceedo. Citrix appears only in the Citrix Ready program boilerplate and the trademark disclaimer.

What was the price?

$89 per seat as a perpetual license, with discounts stated for large volume purchases. That was the announced 2008 price and is purely historical.

Which Citrix XenApp version was supported?

The release does not name a XenApp version. It only notes that XenApp was formerly called Citrix Presentation Server, and lists Windows 2000, XP, 2003 and Vista as the supported host operating systems.

Did Citrix acquire or own Ceedo?

No. The two companies were integration partners. Ceedo Technologies remained an independent Israeli company, and the release keeps both trademark sets clearly separate.

What did Citrix Ready certification actually mean here?

It meant the XenApp Plugin for hosted applications had been verified as compatible with Ceedo's virtualization technology through a Citrix-established testing program. It was a compatibility verification, not an endorsement of Ceedo's security or "zero footprint" claims.

Is Ceedo Enterprise for Citrix XenApp still available?

No. This page restores a 2008 announcement. The product, the evaluation download, the pricing and the contact routes described in it are all historical and should not be treated as current.

Are there two archived versions of this press release?

Yes. The release was originally published under Ceedo's /company/ path and later moved to /press-room/. Both paths are captured in the Wayback Machine and the body text is identical.